With Fuck It Productions, we took a defining moment in Bored Ape Yacht Club history and brought it to life. Every Fuck It event channels the raw excitement and euphoria of the legendary “Fuck it, Mutants Saturday” tweet—the spark that birthed the Mutant Ape Yacht Club and forever expanded the BAYC universe. Our experiences honor that cultural milestone while pushing it forward, amplifying its reach and uniting Web3—and soon, the world.

But this is only the opening act.

Our vision has no boundaries. From IRL experiences to digital realms, we are building a global event powerhouse that seamlessly blends Web3 culture into mainstream entertainment. No wallet required, no onboarding lecture needed—just immersive environments and unforgettable moments. Picture Coachella, Ultra, Art Basel, SXSW, global sporting events—reimagined through lore, narrative, and NFT-driven worldbuilding. Top-tier headliners, speakers, and athletes performing across stages, arenas, courts, and worlds inspired by collections, IP, video games, and emerging digital brands.

Where others experiment cautiously, we do what Web3 was built on—move fast & break shit, learn, evolve. Chaos is part of creation. Innovation is the only direction.

Fuck It Productions isn’t just hosting events. We’re architecting culture.

This is the next frontier—where Web3 collides with the real world, and the line between fandom, community, and experience disappears.

Fuck It Productions: Made by Apes. Made for All.